Why Fair Trade?
We offer more fair-trade coffee because of the movement behind it.
Fair trade certified coffee directly supports a better life for farming families in the developing world through fair prices, community development and environmental stewardship.
Fair trade coffee farmers market their own harvests through direct, long-term contracts with international buyers, learning how to manage their businesses and compete in the global marketplace.
Receiving a fair price for their harvest allows these farmers to invest in their families, health care, and education, and also reinvest in quality production and product. This empowerment model lifts farming families from poverty through trade, not aid, creating a more equitable and sustainable model of international trade that benefits producers, consumers, industry and the Earth.
With every sip you are getting a story. The story of that bean and where it came from. How it was born and grew way across the world. How it was harvested by caring hands. How it was taken care of by several hard-working people who care about the quality of their product. How it was then roasted to perfection for us to buy and enjoy so effortlessly.
So why ditch the brand can? Simple. Help us help others. Tell the story.